Martini & Partners builds integrated, multi-channel investor awareness campaigns — television, digital, email, SMS, and native content working in concert to turn attention into momentum.
CAMPAIGN METRICSLIVE
TV REACH (TV + STREAMING)96M
ANNUAL DIGITAL IMPRESSIONS2.4B+
TIER-ONE EMAIL LISTS20
INTEGRATED CHANNELS6
01 · THE APPROACH
Six channels. One coordinated campaign.
Each channel plays a critical role — but the real power comes from how they work together. We don't sell line items. We engineer momentum.
→ 01
Television & Streaming TV
National and geo-targeted spots reaching investors where they consume financial news.
→ 02
Digital & Programmatic
Precision ad placement across the financial publisher network and beyond.
→ 03
Dedicated Email
Direct access to 20 of the largest tier-one investor email lists in the world.
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SMS Marketing
High-engagement direct messaging to a permissioned investor audience.
→ 05
Native Advertising
Trusted editorial-style brand content inside the publications investors read.
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Social Investor Communities
Subscribed investor forums and groups across nine platforms, updated through the trading day.
02 · HOW IT COMPOUNDS
When investors see your company on TV… then again online… then engage through trusted native content… then hear from you directly via email and SMS… then see it discussed in the investor communities they already follow… your campaign stops being advertising and starts being momentum.
STEP 01TELEVISION
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STEP 02DIGITAL
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STEP 03NATIVE
STEP 04EMAIL
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STEP 05SMS
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STEP 06SOCIAL COMMUNITIES
RESULTInvestor Momentum.
PACKAGE · INTEGRATED
All six channels. For less than TV alone.
We've structured our integrated awareness package to deliver every one of these channels — television, digital, email, SMS, native, and social investor communities — for less than many companies spend on broadcast alone. One campaign. One budget. Six compounding channels.
Our digital team includes top-ranked technicians who navigate Google Ads' evolving platform to maximize performance and targeting.
20 Premium Email Lists
Direct access to 20 of the biggest investor email lists in the world — built over years of premium-tier relationships.
Platform-Level Reporting
Impressions, reach, click-through, and landing page traffic reported from platform data — not modeled estimates.
Proven, Repeatable Results
A playbook refined across hundreds of campaigns — and a portfolio of case studies to prove it.
Full In-House Production
Creative, placement, technical optimization, landing-page conversion — all under one roof.
Deep Media Partnerships
Direct relationships with the broadcasters, publishers, and list owners your investors already trust.
"Awareness without trust is noise. Trust without reach is invisible."
— THE MARTINI & PARTNERS APPROACH
FILE · ABOUT·WHO WE ARE
Built for issuers whoare serious about capital.
Martini & Partners is a boutique investor awareness firm. We don't chase clicks — we engineer attention from the people whose attention actually moves markets.
Our story.
Martini & Partners was founded on a single observation: investor awareness had become commoditized — newsletter blasts, low-grade banners, generic press releases. None of it built lasting recognition with the people who actually allocate capital.
We rebuilt the model around premium financial media and a six-channel integrated approach. Television, digital, native editorial, dedicated email, SMS, and social investor communities — operating in concert. The result is a campaign experience that feels less like advertising and more like coverage.
Our philosophy.
Awareness without trust is noise. Trust without reach is invisible. Our entire approach is designed to deliver both — building credibility through premium placement, then amplifying it across every channel investors already use.
Every engagement is a custom build. Every campaign is measured. Every dollar is mapped to a downstream outcome. We don't believe in retainers without results.
FIRM TIMELINE
A decade of measured growth.
2014
Firm Founded
Launched with a focus on investor awareness for emerging-growth issuers.
2017
Premium Media Partnerships
Direct relationships established with major financial broadcasters and publishers.
2020
Integrated Six-Channel Model
Launched the multi-channel awareness package combining TV, digital, email, SMS, and native.
2025
2.4B+ Impressions
Crossed 2.4 billion annual digital ad impressions across the financial web.
10+
YEARS BUILDING INVESTOR CAMPAIGNS
200+
CAMPAIGNS EXECUTED
6
INTEGRATED CHANNELS
30x
AVERAGE RETURN ON AD SPEND
FILE · SERVICES·6 INTEGRATED CHANNELS
Six channels.One compounding campaign.
Deployed individually, each channel performs. Deployed together — as an integrated awareness package — they compound into something measurably greater than the sum of their parts.
/ 01
Television & Streaming TVBROADCAST · CTV · GEO-TARGETED
Broadcast-grade spots produced from script to final cut, then deployed across linear television and connected-TV platforms. Geo-targeted, pin-point streaming reaches the investor audience where they already consume their financial news — at home, on mobile, on demand.
96M
EST. INVESTORS REACHED
/ 02
Digital & Programmatic AdvertisingGOOGLE · FINANCIAL PUBLISHERS · PROGRAMMATIC
Millions of custom-designed display and programmatic ads, placed precisely where investors are already paying attention. Our digital team includes top-ranked technicians who navigate Google Ads' evolving platform to maximize performance and targeting — without crashing your budget.
Dedicated sends across 20 of the biggest investor email lists in the world. These aren't rented databases — they're premium, opt-in audiences of active investors built over years of trust. Maximum reach, maximum engagement, delivered straight to the inbox.
20
TIER-ONE EMAIL LISTS
/ 04
SMS MarketingPERMISSIONED · INVESTOR AUDIENCE
Direct-to-handset messaging to a permissioned audience of active retail investors. SMS produces some of the highest engagement rates in marketing — and when paired with TV and digital, it closes the loop on a story investors have already been seeing all week.
14%+
AVERAGE ENGAGEMENT
/ 05
Native AdvertisingEDITORIAL FORMAT · TRUSTED PUBLISHERS
Editorial-style brand content placed within the financial publications investors already trust. Native delivers what banners can't: the credibility and depth of a long-form story, framed in the voice of a publisher your audience already reads.
500+
PUBLISHER PLACEMENTS
/ 06
Social Investor CommunitiesSUBSCRIBED AUDIENCES · TRADING-DAY COVERAGE
This is not social media advertising — no ads pushed at people who never asked for them. These are investor forums and communities whose members subscribed specifically to follow a media partner's coverage of public companies. Our partner produces every piece of content in-house and updates it throughout the trading day, framed as a broader discussion of the company and the investment opportunity rather than a pitch. Engagement runs far above what paid social delivers, at a fraction of the cost.
4–5M
ESTIMATED TOTAL REACH
06 · SOCIAL INVESTOR COMMUNITIES
Audiences that opted in to hear about companies like yours.
A representative campaign footprint — nine platforms, over 100 communities, an estimated 4–5 million in total reach. Every campaign is scoped differently: the platforms and communities we deploy depend on the company, the story, and the window we're working in.
STOCKTWITS
66k+ followers on the platform built specifically for market conversation.
DISCORD
6 trading servers ranging from 8k to 55k members each, plus 3 analyst bots that carry their own posting channel inside 20+ additional servers.
FACEBOOK
A flagship investor group of 60k+, with posting access across 30+ additional groups.
X
Multiple accounts, from focused followings of 2k to broad reach at 130k.
REDDIT
2–3 investing communities and accounts, up to 15k members.
TELEGRAM
2 active trading chats where members follow coverage in real time.
YOUTUBE
2 mid-size channels covering markets and individual names.
TIKTOK & INSTAGRAM
Several accounts reaching the younger retail cohort that increasingly moves small-cap volume.
SCOPED PER CAMPAIGN
Priced to the run, not to a rate card.
A one-week push and a month-long campaign are different builds, so the cost is different. Tell us the window and the catalyst and we'll scope the platform mix and quote it.
STRATEGY · ALL SIX CHANNELS
STRATEGY
Every move sequenced for compounding effect.
The channels themselves are commodities. What isn't is the order in which you deploy them, the cadence, the audience overlap, the creative continuity. That's where decades of campaign data inform every Martini & Partners build.
We treat each campaign like a chessboard — every move is positioning for the next. The result isn't an ad spend, it's a sequence that builds investor conviction over weeks rather than chasing impressions over days.
THE INTEGRATED PACKAGE
All six channels — for less than TV alone.
We've structured our integrated awareness package to include every one of these six tools at a price point lower than what many companies spend on television by itself. One campaign. One budget. Six channels compounding into a single momentum curve.
In front of real investors.Not the general public.
Precision Investor Reach™ — "Precision IR" — is a proprietary, verified-household targeting system built for one job: putting your story in front of real investors, not the general public. It's anchored by Precision TV and enveloped by five surrounding components that reinforce the same message to the same verified investor households everywhere they go.
PRECISION IR · 0:44·SRC // MARTINI & PARTNERS·FORMAT // 720P
TAP FOR SOUND
01 · THE ANCHOR · PRECISION TV
Television credibility, without television waste.
Traditional TV advertising is a blunt instrument. Precision TV works the opposite way — same screen, same authority, aimed only at the households that matter.
TRADITIONAL TV
You buy a market or a daypart, you pay to reach an entire audience, and you hope investors happen to be watching. Most of your budget reaches people who will never buy a share.
PRECISION TV
Instead of buying a broad audience, we identify verified investor households and deliver your spot to those specific homes across national television and streaming environments. You get the full authority and credibility that only the television screen carries — the trust, the scale, the "this is a real company" signal — but aimed exclusively at the households that matter.
HOUSEHOLD-LEVEL
Targeting resolves to the household, not the individual.
PROPRIETARY ARCHITECTURE
Built on our own targeting architecture — not an off-the-shelf ad buy.
ZERO SPRAY-AND-PRAY
You're not paying to reach everyone. You're paying to reach verified investor households only.
CREDIBILITY, NOT WASTE
The trust and scale of television, without the audience you have no use for.
02 · THE ENVELOPE
Five components that surround the same households.
Once Precision TV establishes authority, the same verified investor households get surrounded on every other screen and device they use. Consistency and repetition are what turn a single impression into recognition.
ANCHORPRECISION TV
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SURROUNDBANNER · SMS · EMAIL · NATIVE
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CONVERTLanding page.
COMPONENT 01
Targeted Banner Campaign
Display banners follow the same verified households across the websites and apps they browse. While an investor is researching, your brand is already there — familiar, present, reinforcing what they just saw on television.
COMPONENT 02
Targeted SMS
A direct text message reaches the same audience on the device that never leaves their hand. It's the most immediate, highest-visibility touchpoint in the system, and it puts your message where their eyes already are.
COMPONENT 03
Targeted Email
Your message lands directly in the inboxes of the same verified households — a longer-form touchpoint that carries detail, links, and a clear next step straight to the people already primed by TV.
COMPONENT 04
Native Editorial
The same verified households meet your story as editorial rather than advertising — a full-length article in the voice of a financial publication they already read. It is the one format in the system that arrives carrying a publisher's credibility instead of an ad's skepticism.
COMPONENT 05
Precision Landing Page Audit
The whole system is only as strong as where it sends people. We audit and optimize your landing page so that when traffic arrives from every channel in the system, it converts instead of leaking — message match, clarity, load speed, mobile experience, and a single obvious call to action. This is the piece most campaigns ignore, and it's why theirs quietly bleed away the attention they paid for.
03 · WHY THE ENVELOPE WORKS
Any one touchpoint can be ignored. The whole envelope can't.
Television builds the authority. Banners, SMS, email, and native editorial keep you present everywhere that investor goes. The landing page audit makes sure that the moment they act, they convert. One verified audience, surrounded across every screen and device — until your name isn't just seen, it's remembered.
PRECISION IR · VERIFIED HOUSEHOLDS
One verified audience. Every screen they use.
Precision TV anchors the campaign. Banners, SMS, email, and native editorial surround the same households. The landing page audit closes the loop. Social Investor Communities can be added on top.
FILE · PORTFOLIO·SELECTED CASE STUDIES
Campaigns that movedthe right needles.
A selection of recent integrated awareness campaigns — across biotech, energy, technology, and resources. Issuer names withheld pending client approval.
LIVE CAMPAIGNS · TV & DIGITAL ARCHIVE
View the latest successful campaigns here.
Our full investor awareness campaign archive lives at the IWS Investor Awareness portal — broadcast reels, digital creative, and active placements, all in one place.
